Campaigns – Includes

Sight Missions

No More Refractive Blindness


Refractive errors, which cause refractive blindness, refer to eye conditions which can be corrected with prescription eye glasses. Refractive errors are the main cause of low vision worldwide and the second cause of preventable blindness worldwide, after cataracts. The conditions are more familiarly known as short-sightedness and astigmatism.

To urbanites, these conditions may not seem to be a problem, given the fact that we have enough optician chains to visit in the various malls in the city. However, in rural areas, tens of thousands of Malaysian children and senior citizens suffer from low vision as a result of refractive errors, mainly due to low awareness, as well as a lack of knowledge and resources to rectify the situation.

SOSM has been actively trying to provide free prescription glasses to these underprivileged communities for years. But conventional methods and processes require a trained optometrist, can only turn around a pair of glasses after 1-2 weeks, and is not cost-effective.

However, with the Simply See Adspecs which are self adjustable, community workers and teachers can churn out prescription glasses on the spot when those in need visit our on-ground campaign site, thus eliminating the logistical issues and reducing the workload of optometrists, not to mention cutting down a patient’s waiting time for a pair of prescription spectacles.

SOSM’s No More Refractive Blindness Campaign is also in partnership with Centre for Vision in the Developing World, M&C Saatchi Kuala Lumpur and UNHCR. SOSM’s goal is to distribute 10,000 pairs of Simply See Adspecs to communities that need them in Malaysia by 2015.

Professor Joshua Silver

CEO, Board Member, Centre for Vision in the Developing World

Joshua Silver is an atomic physicist and Professor of Physics at the University of Oxford. He became interested in the emerging area of adaptive optics in the mid-1980s. After considering the way our eye-brain adaptive optical system works, he suggested that self-refraction with suitable adaptive lens eyeglasses could be a useful procedure for correcting refractive error, after trying such a procedure on himself. He created several prototypes of self-adjustable glasses – including the Adspecs, the world’s first fluid-filled universal eyeglasses – and he carried out research supported by UK’s DFID which showed that self-refraction with such glasses was a useful procedure for bringing vision correction to around half the world’s population which currently needs, but does not have, corrective eyewear. The self-refraction procedure is particularly useful for populations where they are too few eye care professionals to meet the needs of people. Josh now leads the Centre for Vision in the Developing World, and hopes to see a billion people having vision correction by the year 2020.

Professor Silver also won a BMJ award in 2011 and the link to the video – his self-adjustable galsses were voted the idea most likely to make the biggest imapct on healthcare by 2020 at the healthcare Innovation Expo.

[trx_title type=”3″ font_size=”28″ font_weight=”600″ top=”tiny” bottom=”small”]No More Cataract Blindness[/trx_title]

Company Background

A leading provider of eye care, VISTA Eye Specialist (VISTA) is committed to changing patients’ lives by safely helping them see their best, thereby employing the latest technology and clinical practices to provide the safest procedures and services with the best possible results.

VISTA has been at the forefront of the eye care industry since its establishment in 1999. It specializes in the following area of eye care:

  • Correction of Shortsightedness with No-Blade LASIK and Implantable Contact Lens (ICL).
  • Correction of Reading vision with KAMRA.
  • Cataract Surgery with No-Blade Cataract Surgery with Multifocal Lens.

With VISTA’s zero-compromise policy, anyone who walks into VISTA’s doors will receive the same world-class service they can find at the best eye centres around the world, be it in New York, Sydney, or London. With this in mind, the organisation invests continuously in top-of-the-range ophthalmic equipment with the latest technology that offers minimal discomfort and significantly less side effects. Highly comprehensive tests on potential patients are conducted before any services are recommended, and all eye care procedures are performed by VISTA’s experienced eye specialists who have undergone stringent training and certification process in the latest technology.

VISTA’s on-going commitment to staff welfare as inspired by their #1 core value of “Recognition, Reward, and Retention”, earned the company HR’s Asia magazine’s “The Best Companies to Work for in Asia” in 2013.

VISTA reiterated its commitment to its CSR initiatives by winning the coveted Prime Minister CSR Award 2012 in the Small Company CSR Award category. The company was also recognised for ensuring the holistic development and well-being of its employees at The Star Outstanding Business Awards (SOBA) 2011 by winning the Platinum Awards for Business of the Year and Best Employer of the Year on top of winning Best Employer at the same awards in 2010. VISTA continues to raise the bar in the eye care industry by winning the SME Magazine with the SME 100 Award in 2010 and the 2010 Malaysia Frost and Sullivan Vision Care Center of the Year Award.

VISTA operates five (7) eye specialist centres and is headquartered at The Curve in Petaling Jaya with branches in Johor Bahru, Bangsar, Klang, Bukit Mertajam (Penang) and the newly opened centers at AmpWalk Ampang and at One City Mall @ USJ 25, Subang Jaya. All centers feature well-designed environments with excellent and dedicated Customer Care staff accompanying patients on their journey from blur to clear vision. It has performed over 20,000 Cataract & LASIK procedures since it started in 1999. In line with their umbrella CSR initiative, VISTA Through The Eyes Of Love Campaign, VISTA provided 100 free cataract procedures for the needy via the VISTA-Rotary Club collaboration in 2011.

Being ahead of the game, VISTA continued to provide the best and latest eye care technologies to its patients by being the 1st country in Asia to introduce theLenSx® No-Blade Cataract Surgery in 2011. In 2012, VISTA accomplished yet another milestone by being the first in Asia to implant the Visian® Implantable Contact Lens V4c CentraFLOW™ andiLASIK2 in Asia.

In 2012, all five (5) VISTA doctors have presented over 20 various clinical papers, posters and films at major meetings which include the American Society of Cataract & Refractive Surgery and the European Society of Cataract & Refractive Surgeons. VISTA doctors have also published various clinical and practice management articles in the Cataract & Refractive Surgery Today Europe Magazine.

Historical Milestones

VISTA was officially opened in August 1999 and was the first dedicated LASIK Center in Malaysia that specialises in LASIK Vision Correction. In anticipating and fulfilling patients’ demand for advanced techniques and safe procedures, VISTA was at the forefront in introducing some of the latest technologies and refractive procedures in Malaysia. Among its many firsts include:


Conferred The Best Companies to Work For in Asia by HR Asia Magazine


  • Bestowed The Prime Minister CSR Award 2012 in the Small Company CSR Award category.
  • Top 5 Visian ICL Implanter in the World.
  • Top Lentis Multifocal IOL User in Southeast Asia.
  • Top KAMRA user in Southeast Asia.
  • Among the 1st to introduce iLASIK2 powered by iDesign in Asia.
  • Awarded the VISTA – ALCON Center of Excellence for Femtosecond Cataract Technology by Alcon.
  • The 1st to introduce ICL v4C in Asia.
  • The 1st center to launch Bausch & Lomb Envista Toric and Abbott Tecnis Toric in Malaysia.
  • Contributed various articles in the Cataract and Refractive Surgery Today Europe Magazine.
  • Presented over 20 clinical papers, poster and film in various international eye conferences including the American Society of Cataract and Refractive Surgeons.


  • The Star Outstanding Business Awards (SOBA): Platinum for both Best Employer and Business of the Year Award.
  • Among the 1st in Asia to introduce the LenSx No-Blade Cataract Surgery.


  • The Star Outstanding Business Awards (SOBA): Gold Award for Best Employer.
  • Among the 1st in Malaysia to introduce the AcuFocus KAMRAÔ corneal inlay for the correction of presbyopia (reading vision).
  • The 1st center in Malaysia to implant the Bausch + Lomb Crystalens® (AO) Aspheric Optic Lens.
  • Vision Care Center of the Year Award 2010 by Frost & Sullivan.
  • Best LASIK Center by Malaysia Spa & Wellness in 2006 and 2011.
  • SME Award by SME Magazine in 2009 and 2010.


Lim Boon Siong

Lim Boon Siong is the founder and Chief Executive Officer of VISTA Eye Specialist (VISTA).

A graduate in Business Administration from the Ivey Business School, University of Western Ontario, Canada, Lim commenced his career in the Corporate Finance Department of Amanah Merchant Bank (now Alliance Investment Bank) where he handled a number of public listing, fund-raising and merger & acquisition projects. He was gradually promoted and four years later became the youngest head of unit. Lim subsequently left the bank to join a leading investment company as its senior manager.

During the economic downturn in the country, Lim decided to focus on his poor eyesight. Frustrated with having to wear thick glasses and contact lenses to correct his severe shortsightedness and astigmatism, he underwent LASIK (Laser-in-situ keratomileusis) vision correction procedure in Melbourne, Australia in 1998.

Amazed by this simple 10-minute procedure, he became passionate about bringing LASIK to Malaysia. With just a few years’ experience in merchant banking and limited funding, he started making his dream a reality by first sending patients to Australia for treatment. Later, he founded a world class LASIK center offering the treatment in Malaysia in 1999.

A strong believer in continuous professional development, Lim obtained a Chartered Marketer diploma and graduated from the Excellerated Business School for Entrepreneurs in Kuala Lumpur in 2000. He continues to improve his knowledge and skills by attending international conferences every year.

Under his capable leadership, VISTA and Lim have gone on to win many accolades and awards. Few of those are:

  • The Star Outstanding Business Awards: Platinum for both Best Employer and Business of the Year Award 2011, Gold for Best Employer 2010.
  • Vision Care Center of the Year Award 2010 by Frost & Sullivan.
  • Best LASIK Center by Malaysia Spa & Wellness in 2006 and 2011.
  • SME Award by SME Magazine in 2009 and 2010.
  • Ernst & Young Entrepreneur of the Year Award Malaysia 2004, Top Nominee for Emerging Category.

To continue providing their patients with the latest technology for enhanced vision care, Lim led VISTA in 2011 to another milestone by becoming one of the 1st country in Asia to introduce the LenSx® No-Blade Cataract Surgery in Asia. In 2012, VISTA steered the industry again by introducing the Visian® Implantable Contact Lens V4c CentraFLOW™ and the iLASIK 2 HD in Asia.

Since 2001, Lim has been an active member in the global organization called Entrepreneurs’ Organization, Malaysia Chapter and contributed as a committee member in various chairs from 2005. He was elected as the 2009/10 President, Malaysia Chapter and Learning Director for Asia for 2010/ 2012.

He also contributed two (2) articles, which were published in Cataract & Refractive Surgery Today Europe in June & October 2012.

Dr Aloysius Joseph Low

Dr Aloysius Joseph Low is one of South East Asia’s pioneers in the field of Refractive and No-Blade Cataract Surgery. In 1999, he co-founded VISTA and has since achieved many firsts for vision correction surgery in Malaysia, giving clear sight to thousands of people over the years.

Dr Aloysius is currently the Chief Consultant Ophthalmologist, Cataract & Refractive Surgeon of VISTA Eye Specialist.

After obtaining his MBBS degree and his postgraduate qualifications from the Royal College of Surgeons in Ireland (FRCS), he did a fellowship in Cataract & Refractive (LASIK) Surgery under the mentorship of Dr Rick Wolffe in Melbourne.

Having subspecialised in LASIK and Cataract Surgery in Melbourne, Dr Aloysius became one of Malaysia’s few experts in the LASIK vision correction procedure. He is a certified LASIK Trainer for Bausch & Lomb Worldwide (2000) and for VISX Globally (2007) respectively, an Elite member of the Customvue League and a Certified Cataract Multifocal ReSTOR® Trainer for Alcon Internationally (2005). He has been certified and is the 1st to perform the LenSx Femtosecond Laser No-Blade Cataract Surgery in Malaysia.

Dr Aloysius is an active and contributing member of several medical and ophthalmic societies including the International Society of Refractive Surgery where he has represented Malaysia since 2004, the Malaysian Medical Association and the American Society of Cataract and Refractive Surgery.

His commitment and passion for his chosen vocation is clear as demonstrated by his motto: “If we cannot do the best for the patient, we won’t do it at all.”

Stevens Chan

Stevens Chan Kum Fai is the founder of Dialogue in the Dark Malaysia (DID), as well as two non-profit organisations – Save Ones Sight Missions Bhd (SOSM) and Malaysia Glaucoma Society (MGS).

After gaining substantial experience in the banking and insurance industry, Stevens started his own consultancy business in the early 90s, to help local and foreign entrepreneurs set up direct selling companies in Malaysia. From obtaining the required licences to forming business marketing plans, Steven’s firm was among the few in the country who could offer such services at that time, especially when the Direct Sales Act was implemented in 1993.

Diagnosed with glaucoma in 2002, Stevens retired from the business world and underwent a 5-year battle to fight against the condition. He gradually lost his vision in 2007 after nine surgeries. Although it was an emotional time, nonetheless, Stevens was determined to use his experience to prevent what he went through from happening to others.

In 2009, Stevens founded SOSM to prevent unnecessary blindness and other eye diseases through early detection, as well as to help those with visual impairments to cope with their condition and continue living normal lives. He also initiated MGS, an extension of SOSM in the same year, to raise awareness on the devastating effects of glaucoma, thus reduce unnecessary blindness.

Knowing that more can be done, Stevens founded DID in 2012 to continue to raise public awareness and empathy for those with visual impairments, and empower the visually impaired community to reach their fullest potential.

As various parties continue to work together to create a cohesive society, Stevens believes that there will be a sustainable and significant impact within the community; one that abounds with equal opportunities and benefits for both the Sighted and visually impaired.

[trx_title type=”3″ font_size=”28″ font_weight=”600″ top=”tiny” bottom=”small”]Dogs For Sight[/trx_title]


Dogs for Sight is a campaign aimed at setting up a Guide Dogs School in Malaysia. Currently, there are no organizations that are championing the cause for Guide Dogs to help the visually impaired in Malaysia. Guide Dogs would be able to help the visually impaired to live independently lives, giving them hope and being their eyes to help them see.


Giving hope to the blind and the visually impaired. Changing lives.


Dogs for Sight brings guide dogs into Malaysia to help the visually impaired. We believe it can be done by your support to allow guide dogs to go into shopping malls, food stores/restaurants, on public transports and public areas with its owner. By doing this, the blind is given a chance to live and move around independently.


Dogs for Sight is one of the campaigns by Save Ones Sight Missions Bhd (SOSM), a non-profit organization) that provides eye health checks for the community and the underprivileged.

Guide Dog is an important link to the blind and the visually impaired. With guide dogs, they can move around easily and independently.

This is one of the ways to allow them to regain trust and the confidence to live their lives to the fullest, allowing them to connect back to the society and community. This is of much importance to the blind and also the people who love them.

General Information

Guide Dogs can improve the lives of the visual impaired community, helping them in their mobility so that they may work, have their own family and lead an independent life.


Books and Merchandise

A Guided Tour: Our Lives with Guide Dogs

A Guided Tour: Our Lives with Guide Dogs’ is a book about Yolanda, Ioanna and Stevens and their journey with their guide dogs. Yolanda from China, Ioanna from Greece and Stevens from Malaysia narrate their stories together with photographs; with their ‘seeing eyes’ in their respective countries. Published in Malaysia, where there is only one guide dog for the blind in the entire nation.

Hardcopy Book: RM 30.00
To purchase, please contact

Softcopy eBook: RM 15.84
To purchase please go to :

Book+ T-Shirt + Button Badge Combo

Our limited edition Dogs for Sight package consists of three items: ‘A Guided Tour: Our lives with Guide Dogs’ book ; a T-Shirt and a button badge. Only limited to the first 300 pieces.

Price: RM 100.00
For purchase, please contact

[trx_title type=”3″ font_size=”28″ font_weight=”600″ top=”tiny” bottom=”small”]Journey Of Sight[/trx_title]


Journey of Sight (JOS) is an art exhibition showcasing portraits of how the visually impaired see the world. It is a journey of rediscovering eyesight bestowed by God.

Our eyes are like our own exclusive living digital video camera that can never be compared with any other man made cameras. Imagine capturing thousands of images in a blink of an eye, and can be replayed over and over again in our minds; and these images can be relived thru the touch of a loved one, smell of a flower, taste of a food or even through a familiar favourite song.


The objective of JOS is to rekindle the splendors of GOD’s majestic creations seen through the creative eyes of both the sighted and visually impaired Artists. Throughout this Journey we pray and hope that viewers will relearn to appreciate and care for their GOD given good eyesight.

Overview and Description

Eyesight… A sense treasured by all but neglected by many! Did you know that every 5 seconds someone somewhere in this world loses their GOD given good eyesight! Babies, children, teenagers, adults and the elderly are all not spared from this loss of a much treasured sense. WHO reports that by 2020, that figure will be increased to 1 person every second, 86,400 per day, and 31,536,000 in a year! Do you know that more than 80% of this blindness is totally unnecessary! This 80% can be reduced through increased awareness, improving accessibilities and a change of attitude to not take their GOD given good eyesight for granted.

General Information

The first ever JOS was launched in 2012 from 10th to 14th October at Berjaya Times Square. This was in partnership with Trilogue and The One Academy students.

The second JOS was held in One Utama Shopping Centre from 15th to 17th March 2013. The second JOS also featured a special Café in the Dark in collaboration with Starbucks Coffee.

[trx_title type=”3″ font_size=”28″ font_weight=”600″ top=”tiny” bottom=”small”]Run For Sight[/trx_title]

Find Out More About Run For Sight 2016


Run for Sight is an annual charity 5km Blindfold Run jointly organized by Persatuan Glaucoma Malaysia and Save Ones Sight Missions, held in conjunction with World Glaucoma Week in March every year.


The 2 main objectives of Run for Sight are to:

  1. Increase the awareness of glaucoma among Malaysians
  2. Raise funds for the many works both the organizations are involved in

Overview and Description

The Run promises to be a fun filled Blindfolded Run over 5 km. Challenges of Mobility in Darkness is the message that the organizers hopes to loudly bring forth to all Malaysians to not take their precious God-given good eyesight for granted. Glaucoma can darken the patients’ psychology through anguish about the future. It can also darken the life of the patients’ family through fear for their loved ones.

The organizers earnestly pray and hope that through this Blindfolded Run Experience, many will not ever take their eye sight for granted and to regularly go for eye health screenings.

General Information

The first Run for Sight in Malaysia was held in 2012 at Putrajaya. Subsequently, we had the second Run for Sight in 2013 at Central Park, 1 Utama which attracted close to 800 participants.

In 2014, an indoor run was held, being named Race in the Dark in collaboration with Dialogue in the Dark Malaysia, at Petrosains, KLCC.

[trx_title type=”3″ font_size=”28″ font_weight=”600″ top=”tiny” bottom=”small”]Run For Sight[/trx_title]


Hunt for Sight is a unique community social inclusion Treasure Hunt where the visually impaired and sighted participants come together as a team. Each participating car will consists of 3 sighted persons and 1 visually impaired person.


Hunt for Sight aims to promote social inclusion of the visually impaired.

Overview and Description

Sighted and able participants will learn to interact with the Blind participants in a Fun Filled Treasure Hunt as they work with the Blind to solve parts of the Hunt Questions in Braille. Through this event we hope that the Community will be able to empathize with the Blind’s desire to be included and accepted into a normal Social Life!

General Information

The first Hunt for Sight was held in 2012, in conjunction with World Sight Day on the 14th of October.

The second Hunt for Sight was held on the 13th of October 2013, also in conjunction with World Sight Day.

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